As a Creative Director, I help global brands navigate every major wave of technological change – from the birth of interactive media to today’s AI-powered creative workflows. 
Every major shift in technology has created new creative possibilities. My career has been about recognizing them early and helping brands transform them into experiences people genuinely value. I believe the best creative work happens when technology serves ideas – not the other way around.
I’m equally comfortable presenting strategic vision to executive leadership as collaborating with designers, engineers, and product teams to bring ideas to life. Throughout my career, I’ve led multidisciplinary teams, shaped global campaigns, and created digital products for many of the world’s most recognized brands.
I approach design through a user-centered lens that balances real user needs with business objectives. My expertise includes ideation, UX strategy, art direction, system design, and cross-disciplinary team leadership. I'm committed to building collaborative environments where creative professionals can do their best work.
Currently serving as Creative Director at RAPP, leading design initiatives across finance and automotive.


SELECTED CLIENTS
American Express  •  AT&T  •  BMW  •  Citi  •  Emirates  •  IBM  •  Johnson & Johnson  •  MINI   •  Novo Nordisk  •  Pfizer  •  Visa
CORE EXPERTISE
Adobe Creative Suite · Figma · Midjourney · Firefly · Veo 3 · Runway · Claude · UI/UX · Art Direction · Ideation · UX Strategy · System Design · Typography · Motion · Interactive · Experiential · Creative Strategy · Social · CRM · Photography & Video Direction · B2B & B2C · Client Relationships · User Testing · Print · Animation · Branding
RECOGNITION
The One Show – Silver
New York Festivals, Interactive Advertising – Bronze World Medal
WebAwards - Winner, Outstanding Website
W3 Awards - Silver Award Winner
New Media Invision Awards – Gold
OMMA Awards - Best of Show, Web Site Excellence
Pixel Awards – Finalist Nomination
James E. Burke Marketing Awards – Global Award Winner
HOW International Design Annual - Merit
PRINT Digital Design Award - Certificate of Design Excellence
Type Directors Club - Excellence in Communication & Graphic Design
Graduated with honors from School of Visual Arts
Top 10% of class all years at SVA
PRESS & EXHIBITIONS
PRINT Magazine, featuring Type Is Art
Font The Book, Rotovision Books
PRINT Digital Design Annual
HOW International Design Annual
The One Show Interactive
Graphis - Graphis Best Student Designs 
Explore Typography - Educational Book
JUDGE & TEACHING
Judge, New York Festivals
Judge, Macromedia User Group Competition
Visiting Professor, Parsons School of Design
Visiting Professor, AHO School of Architecture, Norway
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