Citi – Making banking something you can play

Turning Citi branches into interactive playgrounds for learning, discovery and play.

A suite of interactive games gave visitors new ways to engage with Citi and the communities around its branches. Money Maker invited children to design their own currency while exploring basic financial concepts, while Big City Coin Hunt turned financial learning into a fast-paced city adventure. Let’s Race sent players cycling through virtual city streets, and Hide & Sweet used motion tracking to uncover hidden treats during seasonal promotions with local bakeries.

Together, the experiences made branches more playful and engaging for visitors of all ages—using technology, storytelling and game design to transform everyday banking spaces into places people could explore and enjoy.

BIG CITY COIN HUNT
An exhilarating arcade-style game, turning the city into a treasure-filled playground. Kids embark on a 5-minute quest, searching for hidden coins and treasure chests while encountering secret puzzles that enhance the learning experience.

MONEY MAKER
Encourages children to design their own currency, blending creativity with financial literacy through playful graphics.

LET'S RACE, NEW YORK
New Yorkers are famously busy, and stopping them on the street is nearly impossible. To get their attention and invite them to explore Citibank's Citibike sponsorship, they were challenged to a virtual race through the streets of Manhattan on a Citibike, dodging cabs, passing landmarks and boost their energy by collecting pizzas. The game also was adopted to Miami. With flamingos and alligators as obstacles, of course!

HIDE & SWEET
As part of a holiday promotion with leading NYC bakeries, “Hide & Sweet” utilized motion sensor technology to enable passers-by to find hidden desserts in the skyline

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