Designed a suite of interactive games that transformed branch spaces into playgrounds for financial education and community engagement.
Citi envisioned branches as interactive learning spaces rather than purely transactional institutions. Directed the design and creative development of multiple engaging games including Money Maker, which empowered children to design their own currency while learning financial principles through playful graphics. The portfolio expanded to include Big City Coin Hunt, an exhilarating 5-minute arcade-style speed run where players searched for hidden coins and treasure chests while solving puzzles throughout the city. Let's Race featured a virtual Citibike experience through Manhattan streets, dodging cabs and collecting pizzas, later adapted for Miami with flamingos and alligators as obstacles. Hide & Sweet utilized motion sensor technology to help visitors find hidden desserts in the skyline during holiday promotions with leading NYC bakeries.
The comprehensive gamified approach successfully captivated visitors of all ages, making financial education accessible and entertaining while strengthening brand affinity and transforming branches into community gathering spaces.
Big City Coin Hunt speed run
An exhilarating arcade-style game, turning the city into a treasure-filled playground. Kids embark on a 5-minute quest, searching for hidden coins and treasure chests while encountering secret puzzles that enhance the learning experience.
Money Maker
Empowers children to design their own currency, blending creativity with financial literacy through playful graphics.
Let's Race - Citibike
New Yorkers are famously busy, and stopping them on the street is nearly impossible. To get their attention and invite them to explore Citibank's Citibike sponsorship, they were challenged to a virtual race through the streets of Manhattan on a Citibike, dodging cabs, passing landmarks and boost their energy by collecting pizzas.
The game also was adopted to Miami. With flamingos and alligators as obstacles, of course!
Hide & Sweet
As part of a holiday promotion with leading NYC bakeries, “Hide & Sweet” utilized motion sensor technology to enable passers-by to find hidden desserts in the skyline
