Citibank envisioned their branches as not only trusted financial institutions, but interactive learning spaces for kids and adults alike. The challenge was to captivate young minds, providing both entertainment and valuable banking insights through a series of games.
An array of engaging and educational games designed was designed and crafted for people visiting Citibank branches. "Money Maker," empowers children to design their own currency, blending creativity with financial literacy through playful graphics.
Big City Coin Hunt speed run
An exhilarating arcade-style game, turning the city into a treasure-filled playground. Kids embark on a 5-minute quest, searching for hidden coins and treasure chests while encountering secret puzzles that enhance the learning experience.
"Money Maker," empowers children to design their own currency, blending creativity with financial literacy through playful graphics.
Let's Race - Citibike
New Yorkers are famously busy, and stopping them on the street is nearly impossible. To get their attention and invite them to explore Citibank's Citibike sponsorship, they were challenged to a virtual race through the streets of Manhattan on a Citibike, dodging cabs, passing landmarks and boost their energy by collecting pizzas.
The game also was adopted to Miami. With flamingos and alligators as obstacles, of course!
Hide & Sweet
As part of a holiday promotion with leading NYC bakeries, “Hide & Sweet” utilized motion sensor technology to enable passers-by to find hidden desserts in the skyline
