Emirates Airlines wanted to project an upscale online experience, interpreting luxury as a smart way to inspire all senses by celebrating travel, destinations, people and the creativity they spark. They wanted to portray themselves as the airline for Globalistas that look at airlines as a lifestyle choice.
The goal was to increase repeat bookings, up-sell, and cross sell through a more experiential, personal and effective booking experience.
A new inventive way of booking flights and experiences
Booking experience popups
Users can preview and book experiences before departing
