Food Network proposed to launch The Black Plate Society, an upscale cross-platform application that allows members to reserve a table at restaurants using an intuitive and sophisticated interface.
Restaurant owners can customize the interface for internal use, and promote daily specials as well as highlight specific dishes.
The Club will become THE culinary COMMUNITY, connecting diners to restaurants and deals, and restaurants to marketing efficiencies, in the pursuit of CELEBRATING FOOD.
We will strive to become the GOLDEN STANDARD for this community through guidance, education and innovation.
We will be seen as an INTEGRAL part of the complete dining experience and the brand consumer’s recall.
Brand creative, identity and campaign strategy and website design.
In the finest kitchens, the black plate refers to a dish that is being delivered to a special guest of the house. It’s a term that signifies exclusivity, respect and the best that a restaurant and a meal have to offer.
Restaurant owners can customize the interface for internal use, and promote daily specials as well as highlight specific dishes.
The Club will become THE culinary COMMUNITY, connecting diners to restaurants and deals, and restaurants to marketing efficiencies, in the pursuit of CELEBRATING FOOD.
We will strive to become the GOLDEN STANDARD for this community through guidance, education and innovation.
We will be seen as an INTEGRAL part of the complete dining experience and the brand consumer’s recall.
iPhone UI design
Tablet UI design
