Franklin Templeton needed Financial Advisors—investment professionals who manage the portfolios of wealthy clients—to include their new Franklin LibertyShares™ suite of ETFs in their mix of investments. Specifically, they needed Financial Advisors to register on their ETF website and become customers.
We gave Franklin Templeton a rallying cry—a new investment philosophy that focused on the expertise that only investment professionals with years of experience could provide. In a financial industry that promotes the future as being all about data sets, analytics and artificial intelligence, we posited that Franklin Templeton holds a different view. One that recognizes that while machines have their place, the world has yet to meet an algorithm that holds itself accountable. That’s why Franklin Templeton’s LibertyShares suite is powered by the kind of integrity, insight and expertise only people can provide. In short: when it comes to ETFs, it’s time to put stock in the most important factor of all…
The Human Factor.
Campaign case study
