Creating an online destination for discovering the world of fine chocolate.
Chocolate TV was conceived as a digital hub for people curious about artisanal chocolate - from how it’s made and tasted to the craft and culture behind it. Video content, educational resources, events and partnerships created opportunities to turn chocolate appreciation into an engaging brand experience.
The concept gave Hershey’s artisanal brands a platform to educate and inspire a growing audience of premium chocolate enthusiasts, building deeper engagement beyond the product itself.
Layout samples.
Video compilation of some of the features of Hershey's Chocolate TV.