Making “The Greatest Candy Bar Ever” into a digital playground worthy of the claim.
When Take 5 declared itself “The Greatest Candy Bar Ever,” its digital experience needed to live up to the same playful ambition. The “Greatest Website Ever” brought the campaign online with an arcade-style crane game inspired by the TV spots, inviting players to compete for prizes.
The experience also featured a nationwide film contest, extending the campaign beyond traditional advertising and giving fans multiple ways to play, create and engage with the brand.
Walkthrough of campaign site.
Challenge Skip & Dale (the official spoke persons of Take 5) to a competitive Crane Game challenge. Collect Take 5 chocolate bars before they can. To slow down their progress, stop them in their tracks, including lightning.