The Hershey’s Take 5 candy bar consists of chocolate, caramel, pretzels, peanuts and peanut butter, so it was only natural for the TV campaign to declare it “The Greatest Candy Bar Ever!” Thus, the Take 5 needed the Greatest Website Ever to accompany these spots.
Created an interactive arcade-style game portal to complement the TV campaign and drive consumer engagement and prize participation.
The Take 5 candy bar launch campaign declared it the Greatest Candy Bar Ever, requiring digital experiences that matched that ambition. Designed and art directed a playable arcade-style crane game featured on the website that mirrored one of the TV ads, allowing consumers to compete for prizes..
The portal also hosted a nationwide film contest celebrating the brand, creating multiple touchpoints for consumer participation and extending campaign reach beyond traditional advertising into interactive, rewarding experiences that drove brand engagement.
Walkthrough of capaign site.
Challenge Skip & Dale (the official spoke persons of Take 5) to a Crane Game challenge.
Collect Take 5 chocolate bars before they can. To slow down their progress, stop them in their tracks, including lightning.
Collect Take 5 chocolate bars before they can. To slow down their progress, stop them in their tracks, including lightning.
