The Hershey’s Take 5 candy bar consists of chocolate, caramel, pretzels, peanuts and peanut butter, so it was only natural for the TV campaign to declare it “The Greatest Candy Bar Ever!” Thus, the Take 5 needed the Greatest Website Ever to accompany these spots.
The result: a playable version of an arcade-style crane game, which was featured in one of the TV ads. Users could play against one of the two characters from the ad, and compete for actual prizes, including iPads, and of course, free candy.
To support the kick off of the Taste and Believe ad launch, Take 5 encouraged consumers to participate in a nationwide film contest that celebrated the brand.
The result: a playable version of an arcade-style crane game, which was featured in one of the TV ads. Users could play against one of the two characters from the ad, and compete for actual prizes, including iPads, and of course, free candy.
To support the kick off of the Taste and Believe ad launch, Take 5 encouraged consumers to participate in a nationwide film contest that celebrated the brand.
Walkthrough of capaign site
Challenge Skip & Dale (the official spoke persons of Take 5) to a Crane Game challenge.
Collect Take 5 chocolate bars before they can. To slow down their progress, stop them in their tracks, including lightning.
Collect Take 5 chocolate bars before they can. To slow down their progress, stop them in their tracks, including lightning.
