Created a personalized weight history assessment to help patients prepare for a new class of weight loss treatment.
Chronic weight management patients needed a new perspective on their personal weight journey to have more productive conversations with doctors about treatment options. Designed and directed the TrueWeight History Assessment as a pre-launch campaign for Saxenda, a precursor to Novo Nordisk innovative GLP-1 drug, that would help pioneer a new category of pharmaceutical weight loss solutions. The interactive tool used drag and drop illustrations where users recorded weight changes and methods tried over decades. The personalized report reveals patterns in their health journey and suggests doctor conversation starters, enabling patients to co-develop treatment plans.
The tool transformed patient-doctor conversations, empowering patients to take control of their health while providing Novo Nordisk with qualified, engaged patients ready for this groundbreaking treatment approach.
Case study video.
Weight Assessment Tool.
