Citi branches needed to become more than transactional spaces by offering engaging content and tools that brought families together. Designed and directed interactive promotions and infotainment across select U.S. branches, including a multi-touch knowledge library where customers could explore products, plan Citi Bike adventures, and engage in playful games.
The experience featured localized content, including documentaries about Tribeca's history, making branches feel like community gathering spaces that customers wanted to visit, increasing dwell time and deepening customer relationships.
Video case study.
Calendar for both bankers and customers showing upcoming events both in branch and locally.
Mortgage calculator with current rates. A live Zillow feed allows customers to see what they can get for that price in the neighborhood.
With the Citigold experience, bankers can help customers prioritize their financial goals—in real time—then share key Citigold benefits to help achieve them.
Attract state enticing customers to interact, as well as act as a calming presence in the branch.
