Transforming Citi branches from transactional spaces into engaging community experiences.
Interactive content and tools gave customers new reasons to explore, learn and stay – from a multi-touch knowledge library and Citi Bike trip planning to games and locally relevant storytelling. Branches featured neighborhood-specific content, including documentaries about the area’s history, helping turn the branch into a more welcoming destination while deepening customer engagement.
Video case study.
Attract state enticing customers to interact, as well as act as a calming presence in the branch.
Mortgage calculator with current rates. A live Zillow feed allows customers to see what they can get for that price in the neighborhood.