Numerous psychological studies have shown that biophilic, or nature-derived imagery has positive outcomes such as stress reduction, improved mood, enhanced attention and cognitive functioning.
By embracing the use of biophilic elements; wood, greenery and water features, customers feel more empowered to relax, take their time and build relationships with their local bankers.
Across multiple big screens 21 plants were represented showing spring, summer and fall shroud.
By embracing the use of biophilic elements; wood, greenery and water features, customers feel more empowered to relax, take their time and build relationships with their local bankers.
Across multiple big screens 21 plants were represented showing spring, summer and fall shroud.
Video case study
During daytime full color flora is displayed. For the evening time when the neighborhood is sensitive to the lights we created versions of all the plants based on a representation of the Japanese Kintsugi technique of bonding pieces together with gold.
It is a perfect metaphor for Citi’s relationship with its customers and their goals, and as an added bonus it fits perfectly with the aesthetic of the space
It began with an ecological audit, and then gathering and analyzing the data
Then created each botanical algorithm, culminating in a marriage of creative and data
