A crowdsourced rewards program that turned cardholder suggestions, votes and social conversations into new Visa Signature benefits.
Visa Signature invited cardholders to suggest and vote on new benefits, creating a crowdsourced approach to the traditional credit card rewards program. A redesigned digital experience and social-first campaign turned customers from passive recipients into active participants, with the most popular ideas becoming real Visa Signature benefits.
Supported across TV, print, OOH, web and mobile, the program increased engagement, card usage and loyalty while helping Visa Signature reach new highs in brand equity—including surpassing American Express for the first time.
Video introducing the new benefits of Visa Signature.
360 campaign case study.
Social listening across Facebook & Instagram.
OOH billboards displaying peoples grievances and how Visa Signature listens and helps .
Contextual ad banners.