Visa sought to create unprecedented fan-athlete connection during the Olympics. Designed and directed a digital platform enabling fans to send cheers via video, text, and photos, with athletes responding with exclusive content and personal shout-outs.
The platform reached over 60 million cheers across 70 markets, driving a 13% rise in global Visa card usage, 45% increase in brand recall, 1,300% increase in Facebook fans, and 50 million YouTube views, demonstrating unprecedented fan-athlete engagement.
Video case study.
Deep partnership integration that enabled fans to cheer on athletes before the events...
...and after winning gold.
The cheers from the fans were used in the global advertising spots.
Yes, that is yours truly on the tv spot end card...
The voice of God encouraged fans to add their cheers.
The Cheer Engine experience was launched in over 70 markets, and countless social media platforms.
