The brief asked for the most social campaign the Olympics have ever seen. We created a digital platform to enable fans around the world to send inspiration to the individuals who inspire everyone else through the first Global Cheer Engine a social network between fans and Visa’s athletes. Fans were given the ability to cheer through video, text and photos and were rewarded with exclusive content from Olympic athletes – in many cases personal shout-outs.
Over 60 million cheers were captured in more than 70 markets, in social channels, YouTube, on Visa’s own website, across mobile screens and in real-time event-driven online advertising.
13% Rise In Global Visa Card Usage, 45% Increase In Brand Recall, 1300% Increase In Facebook Fans, 2600 Media Stories, 50 Million YouTube Views.
Video case study
Deep partnership integration that enabled fans to cheer on athletes before the events...
...and after winning gold
The cheers from the fans were used in the global advertising spots
Yes, that is yours truly on the tv spot end card...
The voice of God encouraged fans to add their cheers
The Cheer Engine experience was launched in over 70 markets, and countless social media platforms
