Visa’s Go World campaign turned Olympic spectatorship into participation, inviting fans to cheer on Team Visa athletes through an interactive social experience. Fans could send one-click cheers, messages, photos and videos, creating a direct connection between the people watching the Games and the athletes competing in them.
The experience extended across social platforms and digital partners in more than 70 countries, with selected fan-created cheers even becoming part of Visa’s real-time Olympic advertising. The result was Visa’s largest and most social campaign to date, generating tens of millions of cheers and putting fans at the center of the Olympic experience.
What began as a simple idea – give every fan a way to support their favorite athletes – grew into a global participatory platform. Fans could cheer with a click, message, photo or video across social channels and partner sites, while athletes could see the support coming in from around the world. Selected fan-created cheers even crossed from digital into broadcast, becoming part of Visa’s real-time Olympic advertising.
The response was massive: more than 60 million cheers across 70 markets, 50 million YouTube views and a 1,300% increase in Facebook fans. The campaign also contributed to a 45% increase in brand recall and a 13% rise in global Visa card usage – turning Olympic sponsorship into something millions of people could actively take part in.
Video case study.
Deep partnership integration that enabled fans to cheer on athletes before the events...
...and after winning gold.
The cheers from the fans were used in the global advertising spots.
Yes, that is yours truly on the tv spot end card...
The voice of God encouraged fans to add their cheers.
The Cheer Engine experience was launched in over 70 markets, and countless social media platforms.