Directed creative CRM experiences that transformed M5 owners into engaged brand advocates.
While the broader M5 campaign established market positioning, BMW needed to deepen customer relationships through post-purchase engagement. Directed the creative execution and art direction for CRM touchpoints and community-building initiatives centered on after-sales service excellence and dealer engagement, creating personalized experiences that extended far beyond the initial sale.
The CRM work positioned M5 owners as brand advocates within an engaged community, contributing to BMW M's 14th consecutive record year and exceptional Touring demand that exceeded projections.
