Emirates Airlines asked to create a global participatory experience to bring the philosophy of “‘we’re better together than we are apart” to life. The solution was Emirates Harmony, an experience that put the world’s one universal language, music, at the center of the engagement.
The brand anthem was orchestrated and 9 world musicians recorded and filmed their parts. People were then invited to build their own version of Harmony by uniting any combination, or adding their own voice, beat or notes using a webcam or microphone, in an engaging online app.Utilizing everything from online advertising to social media to music and travel blogs, over a million people created original Harmony mixes.
Harmony Case Study
User interface detail
Behind the scenes footage of the making of Harmony
